More car manufacturers are showing interest in super exclusive road car market. Even the Austrian soft drinks conglomerate (and Formula 1 team owner) Red Bull wants to join the fun.
Aston Martin and Red Bull Racing have joined forces to develop a Ferrari LaFerrari and McLaren P1 rivaling hypercar. The recently revealed "AM-RB 001" concept represents what the car will look like when ready for production in 2018. At least from the outside - details on powertrain are still unknown.
According to Aston Martin, 370 people have already expressed interest in buying the car, even before the reveal of the AM-RB 001.
Most of these keen customers will be disappointed, because production will be limited to only 100 - 150 cars. Some 20 of these will be race cars.
It is unclear what kind of racing Aston Martin Red Bull have in mind. It is difficult to imagine this as a GT3 racer, and it surely can't be converted into LMP1 prototype. Or can it?
Return of a road-car based LMP1 racer is an exciting, if not entirely unrealistic proposition. Having AM-RB 001 replace the V8 Vantage in GT and endurance racing is more realistic. Vantage is at the end of its life anyway, and GT3/GTE classes are already dominated by extreme mid-engined supercars, such as the Le Mans winning Ford GT Ecoboost.
I hope Aston Martin Red Bull scrap the idea of powering it with naturally aspirated V12. Having a smaller, turbocharged engine may hurt the car's value and make it harder to justify the $3 million pricetag, but it will improve its performance and make it easier to achieve the expected 1-to-1 power to weight ratio.
Using adaptation of the new twin turbo V12 from DB11 seems like a better idea. If that engine can physically fit in the lean and mean AM-RB 001 chassis.
The only aspect about this car that I don't like is the price. Judging by accelerating inflation, by 2018 when AM-RB 001 goes into production, the price tag will certainly meet or exceed Aston Martin's claimed upper bound of $3 million.
I remember when Bugatti Veyron came out some 10 years ago, I was shocked to discover it was priced at $1 million and found it hard to reconcile that a car can cost more than what most people can earn in a lifetime.
Today there are several hypercars that cost $1 million or more, and the new Veyron replacement Bugatti Chiron is priced well above $2 million. Which, perhaps, explains why 370 people saw the new Aston Martin Red Bull as a bargain and were ready to sign on the dotted line.