10 Porsche Cayenne to the rescue of Russia

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What would you do if one day you woke up in a country where national currency had lost nearly half of it's value in a couple of months?

What would you do if you then realized that this down-trend shows no sign of stopping and your monthly purchasing power has decreased dramatically, even though your "on paper" salary stays the same?

You would probably hurry to exchange your existing savings to US dollars or other global currency and hold on to this currency for as long as the crisis lasts.

If you were really ambitions, you could even profit by executing short sales on the falling currency, or by short-selling stocks of the companies in affected industries.

But I bet your first reaction wouldn't be: "Hey, my local currency is dropping out of the sky, I got the get out and buy a Porsche!". And that's because you're not Russian.

Russians, apparently, have a different view on the ongoing events, and different methods of coping with recession.

Few days ago I read an amusing article in Bloomberg.com, which said that luxury car sales in Russia have increased as much as 50% in November. This coincides with time when ruble decline accelerated and caused a widespread concern amongst Russians.

According to the article and a clip on Bloomberg TV, this luxury car sale surge was more pronounced for specific brands - Porsche and Lexus, and especially dramatic for Porsche Cayenne. Other premium brands like Audi or BMW didn't have as much success.

Perhaps Russians figure that Porsche Cayenne has a better re-sale value than Audi A8 or BMW X5. I would argue that none of these cars are any good for wealth preservation. But current sentiment on Russian ruble is so bad, that spending money on anything seems like a smart move. And it doesn't matter what that "anything" is, as long as those Russian rubles are spent and converted to something tangible.

Let's also not forget that car is much more than a transportation tool in Russia. It is statement of wealth and power. That's why there are so many Cayennes and other big luxury cars in cities like Moscow.

Many Russians would spend a great chunk of their savings on expensive car anyway. For them, the ongoing currency crisis just seems like a good time to "pull the trigger".

10y ago by FastestLaps
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Evgeny  10y ago

The author does not understand that the price of the car remained in rubles at the old rate. It was the last opportunity to buy the car at the old prices, this is a good option for those who do not have time to change rubles. Now in showrooms in Russia sells all the cars from the presence and Porsche and Bentley, and vw


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FastestLaps  10y ago

USD is world reserve currency and it is the benchmark against which everything is measured (including gold and bitcoin). So it doesn't work both ways. Of course, by ruble dropping 10%, US citizens are not getting 10% richer, because ruble is meaningful only within Russia.


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Murmur  10y ago

FastestLaps, if you are implying that a 10% drop in RUB/USD means that, salary being the same, a russian is now 10% poorer, well that has NO ECONOMIC BASE! Purchase power (=wealth) is not necessarily, nor directly, correlated with the currency exchange rate; it's way more complicated than that. Let's try to apply your (flawed) reasoning the other way: if the RUB drops 10% on USD, that means of course that the USD RISES 10% on RUB. So according to your flawed reasoning, every USD wage receiver should immediately be 10% richer, while it's evidently not the case at all...


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FastestLaps  10y ago

Ruble collapsing right not. Past 75. Nearly 30% daily range. -17.6 so far. Absolute collapse.


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FastestLaps  10y ago

Today ruble dropped another 10%. That's every 10th ruble taken from your salary, if you're Russian.


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FastestLaps  10y ago

Of course they will eventually be better, but it's going to get a lot worse before it gets any better.

196ss, yeah, there seem to be plenty of Cayennes in Russia. I have been watching a lot of StopXam videos lately :)


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Shaggy  10y ago

I hope things get better in Russia.


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196ss  10y ago

Don't know, really. I think they were doing well in recent years, - Cayennes and Panameras became very common here.


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FastestLaps  10y ago

Why are they closed?


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196ss  10y ago

Local Porsche dealership in my city Rostov-on-Don has been closed this autumn. So they traded all their cars (most of them was Cayenne) with big discount. I think same situation is in many other Russian Cities.