...You got the "Ego" part right..
I dont like that thing at all, but i really like the interior, just not the materials, the Egoista is horrd looking, just plain ghastly, i like the rims though, but overall it shouldnt have come, seems like a waste.
I didnt mind the Sesto Elemento, it was okay, and the pressure of performance is getting to be extremely high, or even too high, thas why alot of companys are ditching manuals and putting more car in the driver then driver in the car, But you can have function and beauty, just look at how Gorgeous the Saleen S7 TwinTurbo is, HUGE downforce, Very low Cd.29, and the thing is a thing of beauty, but this damn this isnt, the ACR had huge downforce too, but that looked great, same with a MT900S, all GREAT looking cars with gigantic downforce, but non are hurt in the looks department, in my opinion ofcourse.
Atleast the LaFerrari trys to hide its DF buy going under the car for the most part.
Pretty soon cars wont even have cooling vents and spoilers, it will all just be one big cooling vent spoiler car, wheels will no longer look cool, the cars front ends will be all gashed up like this one, these sails on them, spoilers that look stupid, 1 seater cockpits to lose weight, and so on, its getting a bit rediculous, i think cars these days are PLENTY fast, its a bit of a shame most performance cars are sold solely on there numbers...