I was just thinking, I have many acquaintances who do car repairs and tuning, and almost all of them use different Volvo models as their daily drives: XC70, XC-90, S60, S80.
And they know a lot about cars. At least on the technical side.

I think the same could especially be said for Lincoln aswell.

It or more correctly WAS a very long time ago a brand and manufacturer more associated with OAP'S. I'm sorry. Safety and reliability and build quality mattered to them. More than any sporting disposition.

Can't say more recently, don't follow them at all.

But the Volvo T5 and R did change that somewhat as did their entrance into the BTCC, and from memory they were successfully raced!

No hype for it, boring cars

I still see good amount of them in my neck of the woods. I think it depends on your country.

Sales are probably declining because Volvo has had very difficult last few decades, changing owners several times. This damages trust in the brand. Now, apparently, its mostly or fully owned by Chinese company/companies.